Wednesday, 23 September 2015

Feedback from Capital E

Feedback from Karen – Capital E

The book –
       -     The story is great and very creative.
-       Keep the end open! Don’t make too many suggestions, as kids will stick to them rather than being creative.
-       Let the child decide what they would do with the play cloth and kit at the end.
-       If you keep it open it will be challenging for children and they also thrive when it comes to challenges.
-       Illustrations are great. Very captivating and great use of colour.
-       Very unisex which is spot on.
-       Maybe try keeping the sentences shorter? Especially when it comes to descriptions e.g. mums rose bush and dads apple tree just pick one.
-       Use of repetition is great!!
-       What about trying to get kids to really interact with the book as well as the play cloth and dress up?
-       Such as the reader could ask the kids ‘what can you find?’, sounding out the rustling leaves (use different fonts), encourage kids to do actions such as the bear has his hands in the air so they should to, ‘what is this sound?’, kids will remember and enjoy the ‘Oo, Ah, Ee!’ so encourage them to say this too.
-       The things above could be represented in different fonts, or with the use of italics? Or with small suggestions at the bottom of the page.
-       The book has great morals for kids to follow.
-       Allow the kids to get physical and interactive with the story – on the page where the snake slithers how about encouraging the kids to do this as well?

It would be awesome to test this product with the children from the age group and ask them about the book etc. What would they like to see on the page Uma takes the play cloth and starts getting creative?

The play cloth –
-       Such a good size! Not to big that one child can’t carry it but big enough to really create some cool structures and forts.
-       The elastic is good for attaching to objects but what about attaching things to it?
-       The polo fleece should be a brighter colour like the colours in the print.
-       What about if you introduced colour ribbons instead of the elastic?  They would be safer in terms of health and safety and they would be more interactive for attaching to objects and attaching things to the play cloth. Ribbons would probably be less problematic in terms of wearing etc as well.
-       What if the corners were more triangular and long? So they could be tied around things and a little more ‘wizardy’ and ‘magical’
-       If the corners were like the above you could have less ribbon attachments maybe just a couple in the middle of each side.
-       The fabric choices are great! Especially bringing the print in from the book. Parents will love that it is machine washable.

The dress up + bag –
-       The accessories are great! They will really allow the children to be a part of the story and be fully immersed in the activities they do.
-       The hat/head piece is perfect.
-       The drawstring bag is great as it doesn’t take up much space so will be easy to store and take places.

Overall it is a great idea and there is definitely a market open for this! It would be awesome to trial this at Capital E to see how the kids interacted with it and if it was something a facility like this could do with in stock. Capital E would also be a great place to ask the kids about the aesthetics of the book and whether they like it.

I would suggest aiming your product at 3-6 year olds. At 3 kids are very imaginative and playful and as they grow up into 6 year olds they become very self-aware.  3-6 year olds explore in very different ways to 7 year olds.

In terms of advertising ‘The Parent Show’ would be great for marketing this product and online in stores. Parents shop A LOT online these days. This product would even be a great gift for a 2nd birthday so they can grow with it and it will last a long time.

It is definitely interactive play.


As a mum I would definitely buy this product and roughly at a price of $80-$100 price bracket.

No comments:

Post a Comment