Akina Foundation
Designing start ups that work
Social and environmental problems with a
business, how to make the world a better place
Start ups:
How to
Ways to screw up
What works
Myths
What matters
Where to begin
Basics:
Desirability- proof that people want this
thing? Problem, gap turns into an opppurtunity
Feasibility – can I make it?
Viability- can I make a business, often
left til last to consider
Bringing intent, and removing the daunting
feeling of a business, it doesn’t need to be a big business, just a start up
What you Need:
1. Purpose. Everything comes under this
2. Capability. What do I need in my team to
makes this happen
3. Support. Stuff from other people, money
etc
Business model (centre)
Execution
Resources
Business Models
Design of your business
Everything in a plan
1.
find a business model that
already works and then adapt to fit you.
2.
Something completely new and
never been done before
Ways to screw up:
10.Do it Solo. Needs to have a team, not
one person in control driving it
9. Put the ego ahead of work. What you want
is not more important than what the team and customer wants
8. Assume that it will sell itself
7. Want money to get started.
6. Don’t listen o advice
5. Listen to Advice. Seek it but don’t feel
obliged to use it
4. Invent something that is already
invented. Do a market scan, check with people in the industry. Look at it if it
exist and see what you can do to make it better
3. Learn nothing from other people
2. Avoid the customer. Customers are full
of rejection. Getting out there and doing it anyway
1. Avoid the hard stuff
Ways to make it work:
10. Run the numbers early. Get a rough idea
of cost to makes, start and keep going
9. Master the art of compromise
8. Strive for awesomeness. Consumers are
creatures of habit, make it ten times better, not 10%
7. Painkillers and Vitamins.
6. Make your users awesome. Help them to
understand their ability to do the things they need to do
5. Know yourself Are good at? Like doing? Get paid for?
4.Empathise. Moments of inspiration to make
customers life ten times better
3. Invest in relationships
2. Invest in a superhuman team
1. Do what you love
Myths:
Have an awesome idea, find rich investor,
make great start up
Heroic entrepreneur
Business is just about making money
Start up world is fast moving
Success is about having the right idea at
the right time
3 things that really matter:
Team
Customer
Execution
