Sunday, 16 August 2015
Saturday, 15 August 2015
Tuesday, 11 August 2015
Lecture: Richard Bartlett Lumioo / Ursula Nicholls and Angela Drake IP Massey
Creative Futures - 10/08/15
Richard Bartlett - Lumioo
How to do anything in 3 hard steps!
1. Find something worth holding onto and hold on to it. Write things down.
- When working in a collaboration having a purpose and agreeing from the start will help things run smoothly and not cause conflict between the group.
2. Do everything with fun, love, colour and cups of tea. Prioritise the vibe.
- Listen out for peoples feelings and take those feelings as legit information. If people are feeling funky outside of the project it will effect how they are feeling towards a project so it is good to know this before moving forward.
- Ask people how they are feeling before everything meeting with a simple 'how are you guys doing today?'
- When something feels good its normally because it is good.
- When you work in a 'workers co-op' you are all equal owners and players.
- What to do when there is no boss? Have a stewarding system. Stewarding helps fill the gap when there is no boss. Have number 1 talk to number 2 in the group and so on.... 3-4, 5-6, 7-8 etc.
3. Hold on to #1 and throw everything else out everyday. Try everything.
- If something is not working throw it out!
- Your brain is often tricking you into thinking that you are smarter than you are.
- Think of the smartest thing you can do / offer someone in relation to their project? Help people.
- Think about what your users actually need?
- At the start of each group meeting ask some simple questions about peoples development like 'What did you do yesterday? what are you doing today? what is blocking you?'
- Validate a problem and prototype it!
- Just reach out! Don't hesitate. People are really receptive.
Ursula Nicholls and Angela Drake - Intellectual Property and Contract Advisors.
IP - what is IP?
- We need to protect anything we want to publish or take out into the public.
- Our inventions? Need to be protected.
When is our invention compromised?
- through poor record keeping and publishing it before it is protected.
The Massey Policy
- Available on website
- To maximise benefits to community, uni, staff, students.
- Uni will claim ownership / patents trademarks etc.
Contract Terms - Liability in our Agreement
- Massey and students to take all due care
- Massey not liable for loss of profit, consequential costs etc.
Richard Bartlett - Lumioo
How to do anything in 3 hard steps!
1. Find something worth holding onto and hold on to it. Write things down.
- When working in a collaboration having a purpose and agreeing from the start will help things run smoothly and not cause conflict between the group.
2. Do everything with fun, love, colour and cups of tea. Prioritise the vibe.
- Listen out for peoples feelings and take those feelings as legit information. If people are feeling funky outside of the project it will effect how they are feeling towards a project so it is good to know this before moving forward.
- Ask people how they are feeling before everything meeting with a simple 'how are you guys doing today?'
- When something feels good its normally because it is good.
- When you work in a 'workers co-op' you are all equal owners and players.
- What to do when there is no boss? Have a stewarding system. Stewarding helps fill the gap when there is no boss. Have number 1 talk to number 2 in the group and so on.... 3-4, 5-6, 7-8 etc.
3. Hold on to #1 and throw everything else out everyday. Try everything.
- If something is not working throw it out!
- Your brain is often tricking you into thinking that you are smarter than you are.
- Think of the smartest thing you can do / offer someone in relation to their project? Help people.
- Think about what your users actually need?
- At the start of each group meeting ask some simple questions about peoples development like 'What did you do yesterday? what are you doing today? what is blocking you?'
- Validate a problem and prototype it!
- Just reach out! Don't hesitate. People are really receptive.
Ursula Nicholls and Angela Drake - Intellectual Property and Contract Advisors.
IP - what is IP?
- We need to protect anything we want to publish or take out into the public.
- Our inventions? Need to be protected.
When is our invention compromised?
- through poor record keeping and publishing it before it is protected.
The Massey Policy
- Available on website
- To maximise benefits to community, uni, staff, students.
- Uni will claim ownership / patents trademarks etc.
Contract Terms - Liability in our Agreement
- Massey and students to take all due care
- Massey not liable for loss of profit, consequential costs etc.
Sunday, 9 August 2015
Workbook pages
Exploration and development into the story books plot
Planing our pitch! What we need to cover and who:
Problem and solution- Eily & Kate
Product and features- Abe & Emma
Marketing- Sarah and Chido
Abe planning the product slides and how the scenes can be expressed
Pricing Research
Market Research/Pricing:
Pricing for books similar to the level we will be aiming for. Prices are the same at the Warehouse and Whitcoulls.
If we are aiming for a mass market e.g. The Warehouse and Whitcoulls etc it would be cheapest to produce the product in China, however if we want to create another point of difference for our product we could look into having it manufactured in New Zealand.
With these book prices in mind Chido and I were thinking we could market the product for $29.99
Spanish company Milimbo has created a cardboard assembling game accompanied by a book with instructions. The illustrations are very simple (they are stamped onto the pages) and could be something we could look into to simplify the design of our book. (it would also make it more appealing to the design conscious parent).
"With this assembling game you can play to create your own jungle. Each "Jungling Kit" consists of a box that includes 6 sheets of cardboard marked with 42 pieces, 5 of these are animals (monkey, giraffe, tiger, elephant and crocodile) pieces to mount a jungle with trees and plants and other parts to assemble a tree hut. Also includes a set of adhesives with different sizes and colors to customize your own jungle and this little book to help you with different gaming proposals.
With this Kit we hope that Jungle grows in your own home.That is why we included this book in an animal game. It contains some proposals that we encourage you to do."
Pricing for books similar to the level we will be aiming for. Prices are the same at the Warehouse and Whitcoulls.
If we are aiming for a mass market e.g. The Warehouse and Whitcoulls etc it would be cheapest to produce the product in China, however if we want to create another point of difference for our product we could look into having it manufactured in New Zealand.
With these book prices in mind Chido and I were thinking we could market the product for $29.99
Spanish company Milimbo has created a cardboard assembling game accompanied by a book with instructions. The illustrations are very simple (they are stamped onto the pages) and could be something we could look into to simplify the design of our book. (it would also make it more appealing to the design conscious parent).
"With this assembling game you can play to create your own jungle. Each "Jungling Kit" consists of a box that includes 6 sheets of cardboard marked with 42 pieces, 5 of these are animals (monkey, giraffe, tiger, elephant and crocodile) pieces to mount a jungle with trees and plants and other parts to assemble a tree hut. Also includes a set of adhesives with different sizes and colors to customize your own jungle and this little book to help you with different gaming proposals.
With this Kit we hope that Jungle grows in your own home.That is why we included this book in an animal game. It contains some proposals that we encourage you to do."
Chalkle Talk 3rd of August
Chalkle
Silvia Zuur
Social Enterprises
Business, technical skills combined with
making a difference socially
Making community change
Sustainable
Social
Why? What is the social impact of the
business and why?
Social Need: True social need your business
is answering. Is it a perceived need, real need etc: Environmental Context
Not only measure it on financial measures
but also on environmental
Enterprise
How? Can I make the impact?
Dollars: reality, conflict within a team
Business Model
Structure:
Bottom Line
6 Business elements:
Intent: focus on a social or environmental problem
Business Model
Profits
Ownership and Control
Accountability and Transperancy
Scale
Think what is your own business and what is
its purpose
Chalkle:
Sharing knowledge in the community
Using the internet to connect those who
want to learn with those who want to teach for classes to the real world
Anyone can teach… everyone can learn
Community partnerships
Programs
Professional Development
Ie high school running classes, art schools etc
Government cut funding in 2009 and lots
shut down because of old admin systems and not current
Encouraging a user paying
Pitch
What is the product
State the problem
State the solution/how?
Stats market research
Where are we selling our product?
Thursday, 6 August 2015
Toys - for 'imaginative play'
These are toys classed as imaginative play available in NZ
http://www.goodthingsforkids.com/products/shopoutdoors/
These kinds of kits would be great for imaginative play in a sense that once put together the imaginative play can go on for ever but would also consist of a lot of parental help to put it together.
NZ product camparison
Although we are now moving towards designing a 'canopy' for fort making and play i though we could do some quick research on costs and materials of similar NZ based products.
http://www.mocka.co.nz/kids-playtime/outside-toys/teepees.html
- A very respectable NZ brand
http://epiphanytoys.co.nz/bigstuff.html
http://www.naturebaby.com/toys/ages-stages/2-3-years/circus-tent-NH16270100?i=9420021709903
http://www.mocka.co.nz/kids-playtime/outside-toys/teepees.html
- A very respectable NZ brand
http://www.naturebaby.com/toys/ages-stages/2-3-years/circus-tent-NH16270100?i=9420021709903
Playing safe
http://www.bsigroup.com/LocalFiles/en-GB/consumer-guides/resources/BSI-Consumer-Brochure-Playing-Safe-UK-EN.pdf
Things to think about in terms of safe children's play and the standards and guides that go along with that.
Things to think about in terms of safe children's play and the standards and guides that go along with that.
Tuesday, 4 August 2015
Children's Book Research
Children's Book Research:
Just some info on some popular children's books and what the learning objectives of the books are and how they are made fun and interesting for the child. Similar to the age group we are going for.
http://thereadingtub.com/childrens-book-reviews.php?book=THE-RAINBOW-FISH-by-Mark-Pfister
THE RAINBOW FISH
Author: Mark Pfister
Illustrator: J. Alison James (Translator)
Summary: The Rainbow Fish learns that being the most beautiful fish in the sea can be lonely. Ultimately he learns that there is more to be gained by sharing his special qualities than by keeping them all to himself. The story emphasizes not only the importance of sharing, but the joy that comes from giving. (Do Terri and Kerri share the tent with other characters in the story?)
Type of Reading: family reading, playtime reading
Recommended Age: read together: 2 to 6; read yourself: 5 to 8
https://en.wikipedia.org/wiki/Hairy_Maclary
HAIRY MACLARY
Author: Lynley Dodd
The Hairy Maclary books are picture books that are designed to be shared by an adult reader and a young child. The plots are simple, in keeping with the comprehension of the pre-reading age group for which they are ranged. They generally involve Hairy and his friends in adventurous scenarios pitched against local cats, often with an implication that the cats are more cunning. The animals in this series, unlike the creatures of Beatrix Potter's stories, are not given human thoughts and motives. Their actions tell the stories, and reflect their animal natures.
The text is written in rhythmic verse that flows easily and has simple rhymes like "Bottomley Potts covered in spots, Hercules Morse as big as a horse". The repetitions permit a young child to anticipate what is coming next, and repeat the words.
http://reviews-of-childrens-literature.pbworks.com/w/page/10581747/We%E2%80%99re%20Going%20on%20a%20Bear%20Hunt
WE'RE GOING ON A BEAR HUNT
Author: Helen Oxenbury
We’re Going on a Bear Hunt fills the entire board book with the imaginative story about a family on the hunt for a bear. Throughout the journey to find the bear and the race back home the father is leading the bunch – and implicit metaphor for the type of relationship parents have with their children...children do not have a choice but to follow their parents, who inevitable mold their children’s personalities. (Terri the Tuatara 'leads' Kerri through the adventure)
Overall, We’re Going on a Bear Hunt beautifully illustrates the appeal of adventure as well as the truth about consequences. (Could be good to include a lesson like this in our book?)
The illustrations are full bleed, double-page spreads. This evokes the feeling of the characters traveling through a vast, new frontier. The characters are splayed out across these pages, always in a row as they follow one another through the settings. Their facial expressions add to the impressionism of the story, either making the setting seem comfortable, exciting, and fun-filled, or worried, anxious, frightened, or relieved. Their gestures also help the reader imagine what it would like to be one of the characters in the book.
http://1001-book-reviews-kids.blogspot.co.nz/2011/01/review-perky-pukeko.html
PERKY THE PUKEKO
Author: Michelle Osment
The theme to Perky the Pukeko is much like the Ugly Duckling - he's not like the other birds (in this case, chickens), and is seen as an outsider. Perky eventually finds a place where he belongs
This is a rhyming book, which makes it very easy to read aloud to your children, and in each book there is a couple of uniquely New Zealand words in there to teach your children
Monday, 3 August 2015
Gina from 'Life Hack' & 'Enspiral'
Gina's presentation today was about "How to be a good human and not loose your sanity in the process"
It wasn't really anything to do with business but more just her life experiences and more of a personal story.
A few of her main points were:
- Do what you can do now and nothing further
- Volunteer for organisations/ volunteer your knowledge
- The work starts before the work starts
- Collaboration takes commitment
- Work out what you want to learn
Saturday, 1 August 2015
What else is in the market?
Here a few products, initiatives and organisations focused on promoting creative play and getting children to play. This will help with refining our products and our competitive advantage. Note that these companies could also be potential partners, Pop-Up Adventure Play is aligned very closely with our values and product idea.
http://childhoodunplugged.com/
http://www.popupplaytoy.com/
http://www.popupadventureplay.org/
http://www.natureplaynz.co.nz/nav/welcome.htm
http://childhoodunplugged.com/
http://www.popupplaytoy.com/
http://www.popupadventureplay.org/
http://www.natureplaynz.co.nz/nav/welcome.htm
David Clearwater - Akina Foundation
David Clearwater – Akina Foundation
Social enterprise – solving social and environmental
problems with business – using business for good.
How to startup
Desirability – do people want this thing?
Feasibility – Can I make this thing?
Viability – Can I make a business out of thins thing?
What you need
Purpose
Capability – what do I need in my team to make this happen?
Support – money, physical resources etc
What your startup needs
Business model – the design of how the product works - the execution of this
and the resources needed – how will it be made etc how will it be done
Business models
What you are doing it
Why are you doing it
Who are you doing it for
How are you doing it (money etc)
You can find a business model that already works and copy this,
or you can do something new and make up the model yourself
Ways to screw up
10. Do it solo – all about teamwork
9. Put ego ahead of the work – don’t put what you want ahead
of what your team or the customer
wants
8. Don’t assume the product will sell itself
7. Want money to get started
6. By not listening to advice
5. Listening to advice – following opinions – don’t feel
obliged to follow the advice that you receive
4. Invent something that is already invented – if you move
into a market that already exists e.g. taxis and uber – find the needs that
haven’t been met, ways to make this faster/better (E.g. uber not payment at end
of ride, you can see how far away the car is, they come to your exact location)
3. To learn nothing from other people
2. Avoid the customer – don’t be afraid of the customer –
need to take their feedback and relate it to your needs.
1. Avoid the hard stuff – don’t shy away from the stuff that
is the hardest
Things that work
10. Run the numbers early – what is it going to cost to
start, how much to keep going – how much will people spend on the product?
9. Master the art of
compromise
8. Strive for awesomeness – make the product 10 times better
instead of 10% better
7. Painkillers and vitamins – easier to make a business with
a product that solves a pailful problem
6. Make your users awesome – focus on the customers and
things that matter to them.
5. Know yourself – what are you good at, what do you like
doing, what can you get paid for?
4. Empathise – get to know the customer and how you can make
their lives better
3. Invest in relationships – relationships open doors
2. Build superhuman team – building the right team makes a
difference – who does the numbers, who does the selling etc – identify these
people in your group as if you don’t have them it will show!
1. Do what you love
Startup myths
5. Have an awesome idea, find rich investors, make great
startup
4. Business is about making money
3. Startup world is fast moving
2.
1.
What matters
Team
Customer
Where to begin
Work for an entrepreneur
Work in a bigger organisation
Jump in
Benefits of child-directed play
Found a UK/ US based initiative that not only share our name but very similar ideas in regards to children and play-based education. Not only are they a great resource but could even be a potential partner as they aim to spread the word about play globally.
"Pop-Up Adventure Playgrounds are free, public celebrations of child-directed play, stocked with loose parts (such as cardboard boxes, fabric, tape and string) and staffed by playworkers. An introductory version of the classic adventure playground model, they gently introduce themes of risk and freedom by welcoming people of all ages and abilities to play together."
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